Praise for the Book What Sticks
"Volume is up; costs are up; media is fragmenting. No wonder very little advertising sticks in the minds of consumers. Rex Briggs and Greg Stuart’s new book is loaded with ideas that will help you monitor and measure your advertising in order to increase its effectiveness."
— Al Ries, author, The Origin of Brands
"If there is one book you want to have read about advertising, it’s What Sticks. It is the most comprehensive review of how to succeed at developing Advertising campaigns that I’ve ever seen."
— Bob Liodice, President and Chief Executive Officer, Association of National Advertisers, Inc.
"What Sticks is a must-read manual for the modern marketer. Rex and Greg have captured in one fascinating volume all you need to know to make a dramatic improvement in the effectiveness of your marketing budget. What Sticks is a blueprint for change and a gold mine for smart marketers."
— David Verklin, CEO, Carat Americas, Chairman, Carat Asia Pacific
"Nothing gets the attention of our CMO clients today like the issue of marketing accountability. What Sticks has a clear and innovative solution for marketers of all levels and budgets to get more Bang! for the buck."
— Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group. Author of Bang! Getting Your Message Heard in a Noisy World
"This book will be to marketers what Six Sigma was to GE’s Jack Welch. Everyone knows that marketing is broken. Briggs and Stuart have the data-proven fix. A must read."
— Michelle Conlin, Associate Editor, BusinessWeek
"The marketing communications industry has undergone dramatic change over the past few decades: new technologies, increasing consumer control and the proliferation of media channels have created a marketing landscape with many potential potholes and wrong turns. Rex Briggs and Greg Stuart have created a smart road map for navigating this rough terrain, providing the do’s and don’ts of maximizing ROI."
— O. Burtch Drake, President and CEO, American Association of Advertising Agencies
"The most critical issue facing advertisers and agencies today is marketing accountability. What Sticks is a clear prescriptive approach to improve your advertising results."
— Peter Sealey, PhD, Adjunct Professor Haas School of Business UC Berkeley Former CMO Coca Cola Company & Columbia Pictures
"I used the research and approach outlined in What Sticks in a brand I managed and drastically improved the impact of our advertising as a result. This is a great book and approach, and one that is completely new. In order to stay competitive, I expect every marketer will have to read this book."
— Tim Kopp, VP, Worldwide Interactive Marketing, The Coca Cola Company
"We are currently in the midst of a revolution in the way that companies execute and evaluate advertising. What Sticks provides a foundation that every CEO and CFO will need to know. It will forever change the way they think about advertising."
— Shelby Bonnie, Chairman and CEO CNET Networks
"I conducted this research for one of our Brands and it dramatically changed the way we looked at our advertising and advertising process."
— Rich Stoddart, President Leo Burnett USA (former Marketing Communications Manager Ford Motor Company)
Bloggers weigh in:
Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers—please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like "Half of all ...
— By Krista
This two day conference featured some amazing speakers; which included, but certainly was not limited to, Greg Stuart of IAB, Ron Belanger of Yahoo!, Kim Malone of Google, Chas Edwards of Feedburner, [...]
— By lukeMV
Greg Stuart, co-author of What Sticks, led off this morning with a call for marketers to accept the burden of proving that advertising campaigns are actually working. A big key is having universal agreement on the goals of the campaign...
— By Chris Busch http://www.chrisbusch.com/
What can I say but really grateful. You did a fantastic job and we definitely want to see you next year.
— SVP Sales Norway TV Group
You were one of the powerful presenters we’ve ever had. And loved the content
— Pharmaceutical Conference Head
Oh my god, you are so right. But none of us want to admit it.
— CFO, Major U.S. Package Goods Company (said in the hall after an ANA presentation)
We are just not going to do that,
— EU VP of Advertising – P&G EU
