Need an Inspirational Marketing Speaker with Revolutionary
Research based insights?
Marketing maven Greg Stuart, 20+-year veteran of the New York advertising industry, and former CEO and president of the IAB, the leading global association for the interactive advertising and marketing industry, has co-authored the book titled “What Sticks–Why Most Advertising Fails and How to Guarantee Yours Succeeds.”
Global Leader in DIgital Advertising
Slated to become the new bible of the advertising and marketing industry, the book presents startling insights garnered from research against $1 billion in advertising spending from the largest global research project on advertising spending ever undertaken. Conducted with 30 Fortune 200 companies, it analyzes the sales or attitude change of 1.1 million consumers.
Largest Research Project on Advertising Ever Conducted
In his highly motivational talks & workshops, Mr. Stuart, who also is a member of the prestigious National Speakers Association, dares to pose the question most marketers dread: “What If Our Advertising Doesn’t Work”
Greg and his co-authors’ research reveals that over 37% of advertising spending is wasted and that 47% of campaigns analyzed were did not work at all before going into market It begs the question for any marketer, CEO or CFO, how do you know that your advertising doesn’t fall prey to this calamity? Is the current ‘spray and pray’ approach of most advertising really yielding optimal results? Do we as marketers really know what we’re doing with any certainty? Armed with the most comprehensive data-driven analysis of marketing to date, Mr. Stuart argues dramatically for the need for drastic change in advertisers’ practices.
Advertisers Are Wrong Too Often; And Need to Change
In a rapidly evolving marketplace–Internet, ITV, Mobile and more–Mr. Stuart proves marketing is lagging behind and that it is in no way prepared for the future. It is his strong conviction that advertising has not been nurtured or developed by advertisers and as a result is losing its power. And in turn, lessening its value for the company and ultimately diminishing the importance marketers’ have to their companies and thus negatively impacting their careers. But it doesn’t have to go that way–advertising can be fixed and made to be the most powerful weapon a marketing oriented company has.
Greg Gives Direction on Improving Advertising as much +1,000%
What Sticks has been a top five book on Amazon in the advertising section since its launch and has even reached #13 overall for ALL books the day after launch. Ad Age said, “The book… may well be the most important advertising research since the "How Advertising Works" study of the early 1990s.” And 800 CEOReads ranked What Sticks at #1 in its first month out.
What Sticks Is Critically Acclaimed (AdAge said #1)
Drawing from his past experiences to his recent successes in Internet advertising (he led the growth of the US market from $6 billion to $17 billion over 5 years), Mr. Stuart inspires and motivates marketers offering some simple practical guidelines that will result in major changes in their campaigns without spending a dime more on their advertising. Using examples of campaigns from a number of the 30 top companies analyzed in the research study, Mr. Stuart reveals how you can ‘fix’ your advertising to guarantee that it sticks.
Timeless Insights for Marketers to Apply TODAY
Greg Stuart is a member of the National Speakers Association